Achieving Top Performance Together: Celonis Becomes Exclusive Process Intelligence Partner of FC Bayern Munich

As part of the multi-year partnership, FC Bayern will use Celonis' software solutions to optimize its processes and achieve maximum efficiency.

MUNICH, May 8, 2025 - Celonis, a global leader in Process Mining, and FC Bayern Munich are now officially a team: Celonis is the world-renowned football club’s exclusive partner for process mining and process intelligence. The partnership covers the men’s and women’s football teams as well as the club’s basketball division. As a Gold Partner, Celonis also gains access to FC Bayern’s partner network, which includes numerous globally leading companies. 

FC Bayern plans to use Celonis’ process intelligence software to optimize operations across multiple departments, including HR and finance, merchandising, customer service, and ticketing. For instance, the club can use Celonis to analyze ticketing workflows, avoid overstocking and stockouts of fan merchandise, or identify and eliminate inefficiencies in recruiting. Additionally, the Celonis platform enables companies to maximize the ROI from their AI investments by providing the data and context AI needs to to deliver effective results. 

“We’re excited to support FC Bayern as their official Process Intelligence partner in achieving operational excellence through process optimization,” said Carsten Thoma, President and Board Director at Celonis. "We are not only united by our common hometown, but also by our constant pursuit of excellence -  setting new standards through continuous improvement. With our Process Intelligence platform, we are helping to maximise process efficiency throughout the club's operations, laying the foundations for continued international success on the pitch. At the same time, being part of FC Bayern's partner network opens up valuable opportunities for collaboration and synergy - making this a true win-win situation.”

Michael Diederich, Deputy CEO of FC Bayern, comments: “With Celonis, we’ve found the perfect partner — one that plays in the top league when it comes to process optimization. Celonis’ innovative technology will take our processes to the next level, helping us create added value and achieve maximum efficiency. Together, we can share our passion for precision, innovation, and performance from Munich with the world—and continue to deliver top results.”

About Celonis

Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line.

Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

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